Posted on 30 January 2015
We are the proud winners of a gold award at the Pharmaceutical Society Marketing Awards for our 'Wise Up' tool kit for Sanofi Pasteur MSD.
At the glittering event at the Grosvenor House Hotel, London, before an audience of around 1000 from industry and agencies, we scooped gold in the Geoff Brook Innovation Award category. The awards recognise the best in advertising and marketing communication and highlight the most creative and engaging work in the industry.
Neil G P Smith, the Awards Chairman commented “And so to our Gold winner …. A web-based digital tool kit, for use in schools, to communicate STI risks, particularly HPV and its link with cancer. With a fresh and innovative blend of media technologies and digital platforms that optimised engagement, the judges said its multichannel communication was ‘spot on’ – and the whole programme ‘well thought through and beautifully executed’”
Additional resources and information for teachers and school nurses available from www.wise-up.me