Posted on 25 March 2015
Following a highly competitive tender process, we have won a £3.5 million contract with Transport for London. The contract, to lead a digital road safety campaign designed for pre-school children in the Greater London area, is for a minimum of three years, potentially extending for a further three.
The Children's Traffic Club London will launch in September 2015. This digital multi-platform campaign will include a fully responsive educational website, featuring interactive stories and games using HTML5 technology for a multi-device user experience, as well as a range of apps.
The programme will be structured to reflect the diversity of the city in its creative, featuring a range of animated characters designed to appeal to children aged between three and five years old, and encourage safe and active travel.
Commenting on the contract win, Bharti Bhikha, Managing Director at Ten Alps Communicate, said “The Children's Traffic Club London is especially designed to reduce the number of road casualties in the city by developing and influencing attitudes and behavioural changes in a positive way.
The campaign is the biggest of a number of digital educational programmes we are now managing and it anchors our business for the next few years. TfL praised the creativity, design flair and digital expertise we demonstrated in our pitch to work with them.”